Does Nike Own Bauer Hockey? Founded in 1927, Bauer makes skates, hockey sticks, gear and apparel. Nike bought the company in 1995. Under the deal, Bauer will continue to use the Nike Bauer Hockey trademark on its existing products for up to two years.
Who currently owns Bauer? Bauer, still majority owned by Kohlberg & Co., has an enterprise value of $374 million.
Is Bauer a good brand hockey? Roughly 90 per cent of NHL players wear at least one piece of Bauer equipment. Seven out of 10 wear Bauer skates. As the puck dropped on the current NHL season, Bauer was the top hockey stick provider for the league’s players—beating out rival Easton—thanks in part to the introduction of the new Vapor APX model.
Why did Nike leave hockey? But Nike’s decision last September to step away from hockey at the same time it was increasing its presence in soccer showed that financial muscle and marketing power did not always give it the ability to dominate the field, or the ice.